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What is SMART Video Marketing?

If you want your videos to be “Smart” they need to have three primary components:

  • A defined and clear purpose
  • A specific person they’re talking to, and
  • Provide a solution to the problem your clients are facing

90% of Customers Say Videos Are Helpful in the Buying Decision Process!

And the MOST IMPORTANT factor in that percentage is how SMART your videos are…

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SMART VIDEOS HAVE A SINGLE FOCUSED PURPOSE

No video should ever be created in a vacuum. It MUST have a clearly defined purpose… Whether that’s to encourage the viewer to call for an appointment, or to click on a link and download a valuable PDF. Video without purpose is merely entertainment!

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SMART VIDEOS TALK TO ONE PERSON AT A TIME

Your videos MUST be communicating the right message to the right audience in order to have any impact. If your video is talking about creating wedding memories with a valuable photo session but is being shown to 50 year-old divorcees with no children, you’ve got a problem. 

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SMART VIDEOS SOLVE THE VIEWERS' PROBLEMS

Finally, really SMART VIDEOS provide viewers with valuable information they’ve been searching for. Answering their questions, solving their problems, providing real value in exchange for their time spent watching your video. Dominate your market by providing FREE solutions!

For Help in Making Your Video Marketing SMARTER…

Click the button below for a complimentary marketing assessment to create “ACTION”!

Enhanced Influencer Videos

Increase Engagement on Your “Talking Head” videos

Putting out educational or instructional videos is incredibly helpful in bonding your followers to you and your brand. However, videos where you just sit and talk to the camera can be equally boring as well.

So what do you do if you don’t know how to edit your videos, allow us to enhance your raw video with interesting and engaging content clips. You’re viewers will get more out of your videos and be more likely to share and engage with your content.

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Interactive Video Scratch Cards

Fun, Interactive Scratch Card Videos

For the ultimate in engaging your customers, you can’t beat a digital scratch card! These cards are guaranteed to generate engagement and interaction with your offers, helping to bond customers to your brand.

Easy to use and flexible to design, digital scratch cards can take on any form you can imagine. Offer a single product with multiple discounts, or multiple offers with a single discount… the choice is yours.

However you choose to set them up, your customers will have fun! Enjoying your “unexpected marketing approach” all the way to the check out counter.

To Have Your Own Interactive Scratch Card Created...

Facebook Cover Videos

This Facebook cover video was created for our own agency to promote our messenger marketing/chat bot service. We’re talking to business owners about communicating with their customers with a call to action to message our page via the Send Message button on our business Facebook page.

This Facebook cover video was a bit unique in that the business it was created for wasn’t even open yet. So the purpose was to introduce the opening of this medispa coming up in a couple months and was addressed to anyone interested in beauty in the Wollongong area. With the business not open, there was no call to action.

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4:5 In-feed Format

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Website Videos

Introducing BRILLIANT Videos!

Do Your Customers Speak

Marketers have know for a long time that non-English-speaking audiences prefer to consume digital material in their native tongue. Now, with over 20% of the US population comprised of people who speak, read, and SEARCH in a language other than English, it’s even more important for local businesses like yours to include this overlooked audience in your marketing efforts.

This is especially important if you’re wanting to intentionally serve a section of your community that speaks a different language. Videos that deliver your message in multiple languages are not only SMART, they’re BRILLIANT!

Subtitled & Translated Videos

This is the original website video we created for Waters Moving and Storage in Martinez, CA. This video has been hosted on both their website and their YouTube channel.

This is the original video with Spanish subtitles. The video plays normally in the background but the translation is synced to the English voice playing in the background.

This is the English version of an advertisement run for a birthday campaign by a restaurant in Mexico. They had a large expat community so wanted to market to both locals and gringos.

This is the Spanish version of the same video used in the ads specifically targeting Spanish speakers in the neighborhoods surrounding the restaurant.